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Volkswagen is celebrating its heritage and fans this spring by offering a free tattoo to anyone who orders a new car. 

The one-day offer is called All-ink from Volkswagen – echoing the name of the existing All-in from Volkswagen package that gives customers servicing peace of mind. The offer was inspired by the many loyal Volkswagen fans online, who celebrate their love for the brand and its cars with elaborate tattoos.

New Volkswagen customers will be able to roll up their sleeves and join this growing community of fans. Tattoo artists will be armed and ready to ink designs for anyone ordering a new Volkswagen at a UK Retailer on 1 April. Customers can request their own bespoke designs, perhaps including the VW logo, the Polo badge – to celebrate that car’s 50th anniversary – GTI tartan, a Beetle, a Golf with turbo ink-jection… or how about the letters ID. or something to celebrate a favourite feature, such as the atmosphere icons from the new Wellness in-car app, the phrase ‘hello IDA’ or super-comfy massage seats developed with the help of leading orthopaedic specialists?

Top-notch tattoo aftercare will also be provided, tatisfaction-guaranteed, in line with Volkswagen’s promise of great customer service and the popular All-in from Volkswagen package, which provides motoring peace of mind with servicing, MOT tests and Roadside Assistance (subject to terms).

“We really want to get under the skin of how people identify – or ID. – with Volkswagen, and paint a picture of their loyalty and commitment to the brand,” said Tatiana Prankster, Fabrication Process Manager at Volkswagen UK. “We have an inkling that many customers will draw on the brand’s long heritage for their tattoo designs, while some may want to commemorate the moment they go electric and commit to a change of fuel this April.”

The All-ink from Volkswagen offer is available until midday on Tuesday 1 April.

Article source: www.vwpress.co.uk

The ADAC 24-hour race at the Nürburgring, the largest motorsport event in Germany (19-22 June 2025), is once again all about the fans. More than 230,000 car and motorsport enthusiasts are expected at the legendary Nordschleife. Volkswagen is once again offering numerous highlights this year: among other things, the world premiere of a GTI special model is on the agenda. Other highlights include the performance models from Volkswagen R – which will be presented off the track at the race weekend – as well as, of course, the legendary 24-hour race itself. After the class victory last year, the Max Kruse Racing customer team will compete in the race with two fast Golf GTI “Clubsport 24h” cars.

The Golf GTI will soon turn 50. Volkswagen wants to celebrate this – together with the many fans of the three red letters. And there is no better way to do this than at the Nürburgring Nordschleife. After all, both the legendary racetrack and the GTI designation stand for driving pleasure, dynamic performance and sportiness. To mark the upcoming anniversary year in 2026, Volkswagen will present a sporty special model already at this year’s 24-hour race and reveal it simultaneously to both the media and spectators in the Eifel region. In addition to the world premiere, Volkswagen will be offering numerous other highlights for fans at the racing weekend – including the performance models from Volkswagen R. The all-wheel drive models Golf R02, Golf R Variant03 and the Golf R Black Edition04 special model represent the world’s fastest Volkswagen production models and offer a special driving mode for the particularly demanding Nordschleife.

Two Golf GTI Clubsport 24h in the ‘Green Hell’ for the first time

Volkswagen also has ambitious goals on the racetrack: the Max Kruse Racing team will compete in the 24-hour race with two Golf GTI Clubsport 24h for the first time. One familiar face behind the wheel will be Benjamin ‘Benny’ Leuchter. The professional touring car driver is also a development driver for Volkswagen and is therefore the perfect link between motorsport and the Volkswagen performance models. Last year, Leuchter celebrated victory in the AT class at the wheel of the Golf GTI Clubsport 24h alongside seven-time rallycross world champion Johan Kristoffersson and the two Nürburgring professionals Nico Otto and Heiko Hammel. With the same team, the quartet will also be back at the starting line in 2025 in order to try and defend their title. In the second Golf GTI Clubsport 24h from Max Kruse Racing, Fabian Vettel, younger brother of Formula 1 world champion Sebastian Vettel, will take the wheel.

Preparations are underway: Testing in Portugal, racing at the Nürburgring

The preparations for the event are already in full swing: the Max Kruse Racing team completed a winter test in Portimão at the end of February. The days in Portugal offered an excellent opportunity to test the vehicles under racing conditions and further optimise their performance. Before the start of the 24-hour race itself, participation in races of the Nürburgring Endurance Series (NLS) is planned to ensure everything is ideally prepared for the highlight in the ‘Green Hell’. The NLS race season starts next weekend with the 70th edition of the ADAC Westfalenfahrt over a distance of four hours.

Article source: www.volkswagen-newsroom.com

01. Golf GTI Clubsport 24h - race car. The model will not be available for sale

02. Golf R - combined energy consumption: 8.5-8.1 l/100 km; combined CO₂ emissions: 192-183 g/km; CO₂ class: G

03. Golf R Variant - combined energy consumption: 8.5-8.2 l/100 km; combined CO₂ emissions: 193-185 g/km; CO₂ class: G

04. Golf R Black Edition - combined energy consumption: 8.5-8.2 l/100 km; combined CO₂ emissions: 192-185 g/km; CO₂ class: G

Volkswagen showrooms have a new addition: just months after its world premiere, the Tayron is hitting dealerships across Europe. The first customers are also starting to receive their pre-orders of the brand’s latest SUV.

“The Tayron is a real all-rounder among SUVs,” said Martin Sander, Board member for Sales, Marketing and After Sales at Volkswagen Passenger Cars. “The high order intake and the initial feedback coming in from the dealerships confirms that we are meeting our customers’ needs and requirements with the new Tayron.”

Many dealerships hosted a special event to mark the launch of Volkswagen’s most recent model. At the “Tayron Family Days”, visitors had the chance to test-drive the new SUV and be impressed by its numerous advantages, such as the high-quality interior, large luggage space and high tractive load.

The market launch of the new addition to Volkswagen’s portfolio is being supported by an international 360-degree marketing campaign centered not on people but rather on dogs! The TV commercial, for example, features the four-legged creatures enthusiastically jumping into their Tayron to the strains of the hit song Who Let The Dogs Out. With its large luggage space and an optional third row of seats, the vehicle is ideal not only for families but also for dog owners and adventurers with hobbies requiring a lot of space. Whether for a band of little rascals or hobby equipment, the new Tayron has room to fit everyone and everything comfortably.

Animals also feature in the Tayron’s launch material on the Volkswagen brand’s social media channels: one video clip shows a group of dogs visiting Volkswagen’s Wolfsburg plant, the place where the Tayron was designed and developed and is now being manufactured. By people, for people. But for dogs too! The doggy guests are driven through the production halls in the visitor train. There they see how passionately and meticulously employees are building the new model.

The four-legged protagonist Journo, a Working Kelpie, then visits a dealership, where he takes the key to “his” Tayron from the hands of an employee – and jumps full of anticipation into the SUV’s XXL luggage compartment. Board Member for Sales Martin Sander: “The fun, likable campaign approach underscores that the customer – be they human or animal – is always front and center.”

Article source: www.volkswagen-newsroom.com

Around 11,000 Volkswagen dealers from all over the world are taking part in the “Brand Experience 2025” in Düsseldorf until the end of March. At the event, they will gain exclusive insights into the measures Volkswagen is taking to regain its strength. In addition to the emotionalization of the brand and the vision of a holistic customer experience, the future model range is the focus of the event. Volkswagen will be presenting more than ten new models for the next three years – from highly efficient vehicles with internal combustion engines to state-of-the-art hybrid and all-electric models.

“Three elements in particular represent Volkswagen's strength: convincing, reliable products, an emotionalizing brand and our dealership as a permanently reliable partner and direct link to our customers,” emphasizes Martin Sander, Volkswagen Board Member for Sales, Marketing and After Sales. "Volkswagen is back on track – this is the strong message sent out by this year’s Brand Experience. It is important to me that we carry this momentum, this spirit of optimism, to our customers. Dealers play a crucial role, as they are in daily contact with the customers, both in the showrooms and in the digital world.”

Dealer representatives from 86 countries will travel to Düsseldorf for the event. The core aspect of the Brand Experience is an emotional show. Together with Volkswagen CEO Thomas Schäfer, Kai Grünitz (Member of the Brand Board of Management of Volkswagen responsible for Technical Development) and Andreas Mindt (Head of Volkswagen Design), Martin Sander will present the realignment of the brand, the sharpened design appearance and the holistic sales approach.

Participants will be given exclusive insights into ten new models that will enrich the Volkswagen product portfolio by 2028. The new T-Roc and future ID. models will be among the vehicles showcased. Dealers will also be able to test drive some new vehicles, such as the Tayron, on site. Furthermore, there are numerous workshops on topics such as design and retail, where a direct exchange with the brand’s experts is possible.

“We can only achieve our ambitious goals as a manufacturer together with the dealers,” says Sander. “This requires a high level of trust and mutual support, both of which were already evident during the first few days of the ‘Brand Experience’ in Düsseldorf.”

Article source: www.volkswagen-newsroom.com